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Beauty Industry, Event News

K18 Celebrates Successful NYC Event

K18 brought its Hair Flip Challenge to Grand Central Terminal and donated $100,000 to HairToStay.

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By: Rachel Klemovitch

Assistant Editor

On February 19th, K18 brought its Hair Flip Challenge to Grand Central Terminal, turning the NYC transit hub into a social playground. 

Commuters, creators, and beauty fans joined in celebrating healthy, confident hair – all while supporting long-time charitable partner HairToStay.

K18 donated $100,000 to HairToStay, a nonprofit providing low-income cancer patients access to scalp cooling subsidies to reduce hair loss caused by chemotherapy.

Hosted with Cole Walliser, GlamBOT director, the pop-up invited everyone to flip, pose, and show off their best hair moment for TikTok and Instagram.

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